The Social27 Analytics Users Dashboard gives you the data you need to understand how your users are interacting on the Social27 platform. The reports on this Dashboard will allow you to:
- Understand user registration, attendance, and time spent in your event
- Identify which sessions and pages users are visiting
- Quantify networking among users
To access the Users Dashboard, log in to the Social27 Events platform and once you are in your event, go to Users from the Analitycs drop-down at the top. Use the lower jump menu to navigate directly to a specific report. Don’t forget to set the date range in the top right corner of the screen. Use the Download buttons if you wish to download the reports from the Users Dashboard.
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The Users Dashboard includes the following reports:
Registrations
The Registrations report shows you all information each user provided at the time of registration, including name, email, title, department, company, phone, address, city, state/province, and region. You can also see the time and date of each user’s registration in this report.
A user is considered “Registered” when their registration information is imported into Social27. Note that if you are using an API or bulk uploading your registrations, your metrics may not reflect when the attendees themselves registered. Contact your CSM about setting up registration for your event.
If your registration form includes custom fields, these will display on the far right of the report. You may also see a UTM field that can be used for tracking how your user accessed registration. Contact your CSM for more details.
How Can I Use This Report?
- Find contact information for a specific registered user.
- Sort the data by user type, title, company, or location to understand your event’s attendee demographics.
- View how many users have registered for your event and gain an idea of potential attendance numbers.
- View responses to all questions in your Social27 Registration (note that this may be different than your source data if you are importing users using a different method other than Social27 Registration forms).
Users Logged In / Not Logged In
These two reports give you a list of users who have and have not logged in to the event. The Users Logged In report also displays the last login time for each user, as well as the duration of their event visit (in minutes). Both of these reports can be viewed in the Dashboard and downloaded to Excel.
A user is considered Logged In if they have any activity on the site in the selected date range, including logging in. So an attendee will be considered Logged In on May 11 if they logged in on the night of the May 10 but were still active on May 11. An attendee who only logged in, and took no other action will still be considered Logged In. Users Not Logged In displays all other users.
 Tip: Download the Users Logged In report in order to see each user's last activity date/time and total time spend in the event. |
How Can I Use This Report?
- The User Not Logged In report is your primary list of emails to reach out to in order to drive next-day attendance.
- View which users are currently logged in and engage with them via the Networking Lounge.
User Activity
The User Activity report helps you understand if your users have attended/viewed Sponsor Booths, Home Page, Happy hour, or Session. These are summary statistics: to discover specific user actions, select the Sessions, Sponsors, or Engagement tabs at the top of the page as needed.
How Can I Use This Report?
- If you see low activity, set up notification or send an email to remind attendees about your sessions and Happy Hours.
- Remind attendees of the Add to Calendar options for sessions to increase attendance.
User Connections
This report lists all connections that were made throughout the event. Connections are made whenever a Connect button is clicked. The Connect button appears on user profiles in sponsor pages, in Roundtables and Boardrooms, in chats and in the Networking Lounge.
Note that the Sponsors tab also includes a similar report, Sponsor Booth Staff Connection Log, that only displays connections between booth staff members and users. If your sponsors have access to the Sponsor Workspace, they will also see this Sponsor Booth Staff Connection Log report, but their version only includes connections made by members of their specific booth staff.
How Can I Use This Report?
- Discover which users were most active in connecting with one another and consider reaching out to thank them for their event participation.
- Learn more about the types of relationships that were fostered during your event.
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